LyondellBasell has received the 2008 Global Plastics in Medical Devices Customer Value Enhancement Award from business research and consulting firm Frost & Sullivan for its status as a one-stop-shop for its customers in the global medical devices market.
The Customer Value Enhancement Award is presented to the company that has best demonstrated the ability to expand its customer base with more innovative value creation and enhancement strategies than competing vendors while maintaining its existing customer base. This Award recognizes the company’s successful sales entry, customer acquisition and service strategies, and the degree to which those strategies have met customers’ stated needs and requirements. Such strategies are expected to significantly improve customer interaction and contribute to customer satisfaction.
According to Frost & Sullivan Research Analyst Hariharan Ramasubramania, LyondellBasell differentiates itself from many of its competitors by offering customized products and services which cater to the global healthcare market. “By adopting such a focused approach to medical devices, LyondellBasell is optimally positioned to create and enhance value for its customers.” This is corroborated by the global organization of LyondellBasell’s Healthcare Applications business team. Supported by global business management, local sales and technical service teams are available across the globe to assist customers in their region and time zone.
With its highly successful Purell resins, LyondellBasell has been at the forefront in promoting the use of polyolefins in the medical device industry. LyondellBasell’s Medical Protocol provides clients with a certified product portfolio that complies with the requirements of European and U.S. pharmacopoeia, which enables customers to rapidly obtain approvals for use of the materials in their medical devices, and streamlines the complex validation process governing the use of OEM products in the medical sector.
Moreover, any changes that might be required to the raw material are notified to clients in principle at least 24 months in advance. This is a critical factor that is usually not provided by raw material suppliers which sell standard grades of polyolefins to the market.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.